Türkiye Hayat Emeklilik has a reliable and solid position in the sector with its mission of “Whenever there is a need for trust” and its understanding of bringing the insurance experience from “after” to “before”, and continuously strengthens its position in the eyes of business partners, agencies and customers with its customer satisfaction-oriented approach.

Türkiye Hayat Emeklilik aims to achieve its profitability targets with a competitive approach, acting with the perspective of being self-confident, virtuous, curious and highly stakeholder sensitive, having high digital competence in all internal and external functions, implementing digitalization principles in all channels and simplifying processes.

Türkiye Hayat Emeklilik aims to be the company that offers its products and services as the best solution partner and provides the highest benefit to its customers thanks to its understanding of acting in partnership with all stakeholders and agile business processes.

Türkiye Hayat Emeklilik continuously improves customer satisfaction and the quality of its services by measuring the feedback of its customers and agencies through various channels.

Recognizing that stakeholder satisfaction can be achieved through employee happiness, Türkiye Hayat Emeklilik aims to provide its employees with the best working environment in which they can develop themselves in a peaceful environment, thus supporting continuous development, learning and teamwork.

Within this framework, Türkiye Hayat Emeklilik adopts Total Quality Management as a way of life and fulfills all its requirements in order to systematically and regularly realize the quality awareness of its employees, business partners and agencies.

Respecting the society and environment in which it operates, Türkiye Hayat Emeklilik aims to be an exemplary organization that contributes to the national economy and social life with its stakeholder sensitivity.